Disney announced on March 13 that it will launch a website for parents interested in sharing stories and finding answers to questions from potty training to sending children to college.
Disney Online Vice President Paul Yanover unveiled the DisneyFamily.com website at a Digital Media gathering in Hollywood devoted to how the Internet was changing the way films and television shows are delivered.
DisneyFamily.com is "a place for parents to go online for all the answers they need," Yanover told a conference room of approximately 200 technology and entertainment industry executives and entrepreneurs. It also has features ranging from film reviews to "baby date finders," a demonstration showed.
In the coming months, Disney will add a "Parentpedia" feature that will allow users to contribute their insights and knowledge to an online compendium of parenting knowledge.
The Disney.com children's website will also be enhanced this year with more channels and character-themed virtual worlds such as one in which users can pretend to be pirates in the spirit of "Pirates of the Caribbean."
Comments
Comments are closed.