The United Nations tourism agency has teamed up with Federation of International Football Association (FIFA) to help promote development, eliminate poverty and support tourism ahead of the Soccer World Cup in South Africa in 2010.
A spokesman of Pakistan Football Federation (PFF) stated this here on Wednesday. "The World Cup constitutes an opportunity that the countries of the region can seize in order to obtain the maximum socio-economic, promotional and cultural benefits. It should also contribute to strengthening the image of Africa", UN World Tourism Organisation (UNWTO) Secretary General, Francesco Frangialli said.
The heads of FIFA, the UNWTO and the UNWTO ST-EP Foundation (Sustainable Tourism Eliminating Poverty) are preparing a partnership to assist African countries within the framework of the 2010 FIFA World Cup, UNWTO.
Particularly through its ST-EP programme, UNWTO is working for poverty alleviation, linking its longstanding pursuit of sustainable tourism with the UN Millennium Development Goals (MDGs) and its own Global Code of The MDGs are a set of globally-agreed time-bound targets aimed at eliminating a host of social ills.
The World Cup, through the assistance provided by UNWTO and with travel and tourism as its main thrust, represents an opportunity to promote the whole of Africa to international markets, to reinforce the image of the continent as a safe and significant tourism destination and to help people develop closer relations, the UN agency said.
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