In the first ever initiative of its kind for an airline, British Airways - which operates three weekly flights from Islamabad to London Heathrow - inviting young travellers to join an advisory board created to develop its brand and services in line with young people's thinking.
The British Airways Kids Council, will consist of 12 young people (aged eight - 14 years) from across the global and will be chosen by a panel of British Airways marketing and brand experts.
Paul Dhami, British Airways Commercial Manager, Pakistan said: "The aim of the advisory board will be to influence the way in which British Airways as a brand develops its services for this group of people. Children have great imaginations that are free from constraints, so they can provide us with valuable insights and creative ideas.-PR
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