There are some keys to success for Pakistani textile exporters including a flexible pricing policy, aggressive promotion of new products and direct contacts with the end-users.
Muhammad Farooq Afzal CEO, Integrated Textiles Network said this at a briefing to journalist. He said that the best prospects for Pakistani textile exporters in the next three years would be in new "high tech" product lines for all textile categories, but especially those for upholstery and adolescent fashions.
Talking to journalists he said that co-operation with reputable and knowledgeable local distributors in different countries and expansion into regional markets with a wide product range are also some other keys.
He said that after the break up of the Soviet Union in 1992 the whole world focused its attention on the Russian consumer goods market.
The major exporters of consumer goods were China, India, Turkey, Korea, Taiwan, Italy, Poland and some West European countries. Unfortunately, the public and the private sectors of Pakistan, due to reasons unknown, were not able to capitalise the opportunities in the Russian market, he elaborated. He said that there is need to find out the reasons, which are hampering our exports in this vast land of opportunities.
He pointed out that there are four major reasons impeding Pakistani exports to Russia including lack of awareness regarding the Russian consumer's goods market and non-availability of warehouse facilities and subsidy in Russia. Non availability of a Pakistani Bank in Russia and non-availability of freight subsidy to Russia are two other major reasons, he added.
"We have suggested to the ministry of commerce for signing Preferential Trade Agreement (PTA), which will finally lead to Free Trade Agreement (FTA) between the two countries," he said. Establishing of warehouse, display center and a bank in Moscow are also urge for the promotion of bilateral trade, he added. He said that after taking these measures it could make a breakthrough in enhancing trade volume between Pakistan and Russia.
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