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The High Commissioner of Australia to Pakistan, Zorica McCarthy, has said that Pakistan has great potential for foreign investment, adding most of the Pakistanis are moderate and tolerant that is why Australians are investing in Pakistan.
She was addressing the opening ceremony of Australian "Brand Gloria Jeans Coffee" here in a local hotel. Australian Trade Minister Hon Warren Truss said Gloria Jean's Coffee was a great example of an Australian export success story.
"Gloria Jean's Coffee has become one of Australia's most successful brands overseas and is becoming a great ambassador for Australian entrepreneurship and global marketing know-how," Truss said.
"The entry of Gloria Jean's Coffee into Pakistan represents a major investment which will provide ongoing economic benefits through engaging local franchisees, employment and skill development," he said. "We're very excited to bring our handcrafted coffees and cafe experience to Pakistan. This is a great untapped market as a traditional tea drinking nation to promote coffee culture," said Troy Franklin. "Gloria Jean's Coffees is expanding rapidly internationally and we are thrilled to bring such a successful and popular global concept to the Pakistan market."
"We are interested in attracting high caliber and enthusiastic franchisees with the opportunity to share our success and further expand this highly successful business," Franklin said.
Gloria Jean's Coffee customers in Pakistan can expect to enjoy a full range of hand crafted hot and cold coffees and drinks made on order with delicious snacks and treats in an atmosphere that is warm and inviting.

Copyright Business Recorder, 2007

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