Top world cell phone maker Nokia Oyj unveiled a thin 'Barracuda' phone and six other handsets priced under 100 euros on May 3, including its cheapest 1200 model expected to sell for 35 euros ($48).
The Finnish firm, which sells more than a third of all phones across the world, has a strong position in emerging markets, but in developed markets Motorola and Samsung have attacked it with popular thin phones. The Barracuda, or Nokia 2630, is slightly below 10 millimetres (0.4 inch) thick, comparable with most rival thin phones. The handset will hit the shelves next quarter, with an estimated retail price of 85 euros, excluding operator subsidies and taxes.
"At these prices, the largest volumes are sold - on both developed and emerging markets. Of course we expect to see very high volumes from Barracuda," Kai Oistamo, head of Nokia's mobile phones unit, told Reuters.
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