Google Inc's corporate tagline has become "Search, Ads and Apps," reflecting a shift beyond search and advertising into online software applications, its chief executive said on May 10.
Speaking to reporters at the company's headquarters ahead of Google's annual shareholder meeting, Chief Executive Eric Schmidt said his presentation to investors on May 10 afternoon would focus on the three parts of its business.
Google, the world's dominant provider of Web search, is also the dominant provider of pay-per-click advertising, which contributes virtually all of its revenue.
Last year, it entered the software application market with products it collectively refers to as "Google Apps." This refers to a series of online software applications and Web publishing tools it provides free to consumers.
It also offers a premium, licensed version to companies, government organisations and universities. It marks a challenge to Microsoft Corp's Office software franchise, according to analysts.
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