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Pakistan; the land of wonders is homeland for passionate people and a country that enjoys all the gifts that nature has to offer. Summers here are extremely hot, especially in the central region as well as the desert areas.
The southern region hosts a mix of humidity and year round hot temperatures, and the effects of global warming have done nothing but increase the treacherous effects of the already hot climate of Pakistan.
The recent shifts in the climatic conditions of the world have led to air-conditioning becoming a part and parcel of the everyday lifestyle in Pakistan. As the economy of the country continues to pick up, the average consumer now has the purchasing power to buy and run such home appliances.
GENERAL, one of the world's leading brands of air conditioners has a successful presence in Pakistan. GENERAL Air-conditioners has proven to be very effective in the hot Pakistani climate, and their reliability over the years has helped from a very strong image of the brand.
Fujitsu General Ltd formerly known as General established in 1935 in Japan brands GENERAL Air-conditioners. GENERAL is known as the most prestigious brand in the market.
Fujitsu General Ltd is a leading provider of split and window, multi-type systems and VRF air-conditioning systems. It also manufactures plasma displays, LCD projectors, CCD Cameras and LNB Transmitters.
Fujitsu General Ltd head office is located in Japan with worldwide operations in Australia, Brazil, China, France, Germany, Hong King, India, Italy, New Zealand, Singapore, Taiwan, Thailand, UAE, UK, United States and Canada.
The company aims to become leading brand of air-conditioners in Pakistan and wishes to contribute further towards technological advancement, lead the industry with integrity and ethics and continue to provide the customers with superior quality products and services.
The company is presently running successful operations in 26 major cities of Pakistan with a dealer network of 310 dealers. The head office is located in Lahore with major regional offices in Karachi, Islamabad, Multan, Faisalabad, Peshawar and Hyderabad. The company has service centers in all major cities of the country.
A team of visionary directors and operators leads local operations. The country manager heads the Sales & Marketing of the company and is supported by various other support departments like Services, Logistics, Distributions & Administrative Departments. The company enjoys and impressive consistent growth track record in Pakistan over the past years.
GENERAL believes in building a strong band image by providing state of the art products with benefits like innovative technology, supreme efficiency, highly economical, user friendly & supported by best after sales service.
GENERAL is the Rolls Royce of the Pakistani air-conditioner market. The brand has been positioned as a premium quality product offering unmatched features. The product is technologically advanced and enjoys lifelong reliability.
GENERAL Air-conditioners are 100% imported hence enjoy superior quality of manufacturing, materials and workmanship.
GENERAL is the only air conditioner in Pakistan that is based on the Piston compressor technology. The technology of piston compressors has a proven longer life of above 17 years and has the ability to function at the level of over 55 degree centigrade.
GENERAL Air-conditioner can maintain the desired indoor temperature at scorching heat level and still trip normally to save on the energy expense.
The advanced technology ensures that the electricity cost of a unit is around 2.75 rupees per hour (applicable on One Ton Split Unit) under normal running conditions. The air-conditioners feature a unique 4-way airflow technology that results in better air circulation and of course more comfort.
The product features moisture control function, which keeps the humidity away while your interiors remain as crisp and cool as a spring morning breeze.
All units feature gold plated anti-rust coating for superior performance. GENERAL Air-conditioners are a fresh breeze in the Pakistan air-conditioner market, carrying the very essence of Japanese manufacturing ethics and superior quality that last a lifetime.
GENERAL Product advocates a quality conception of consistent improvement and excellence perusing high quality design, reliability, products and high quality service.
Hence the customer gets the finest quality product at an affordable price with efficient after sales service support. GENERAL provides value for money. The years to come will witness GENERAL as the leading brand of air-conditioners at the forefront of the technology frontier. This is truly.

Copyright Business Recorder, 2007

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