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KASB Bank Limited has a network of 35 branches in 15 cities. The bank offers a comprehensive range of banking services including Consumer Banking, Investment Banking, Commercial Banking, Treasury Products and Trade Finance.
KASB Bank ventured into Consumer Banking with the launch of the first ever program-based product solely for educational purposes, branding it as 'Education Asaan'.
EDUCATION ASAAN:
Education Asaan is a customised credit line facility designed specifically to provide flexibility and convenience to parents in making timely and hassle free payments against their children education. It takes away the hassle of paying fees every month; even enabling parents to payoff their children fees in times of financial crunch while providing them with complete peace of mind. The tag of Education Asaan 'Fee...Hassle-Free' clearly and loudly describes the value proposition.
It caters to the needs of educational institutions and its customers alike. The product facilitates parents in fee payments, while helping educational institutions in streamlining their cash flows and improving record keeping.
Education Asaan is designed keeping in view the entire sphere of education of a child, starting from Montessori to Post Graduation. Education Asaan is a product for all students studying in montessories, schools, colleges, and universities of Pakistan. It is a product that gives confidence to parents and students and takes away the invisible fear of unfinished education.
Apart from the core product benefits, value-added features are also attached to Education Asaan, including Fee Continuation Plan and Credit Shield Insurance Cover.
Fee Continuation Plan enables Education Asaan students to continue their education in the unfortunate event of death of the parent/guardian.
The approved insurance company pays Education Asaan students fee for the remaining number of years in montessori/school/college/university.
The Credit Shield Insurance Cover provides insurance against any personal calamities. In case of an unfortunate temporary/permanent disability of parent/guardian, the outstanding balance on Education Asaan account is insured.
The credit line allocated to Education Asaan students is equivalent to one year's standard tuition fee plus admission and other charges.
It also provides immense flexibility in repayments. The customer can pay a minimum of 10% of the outstanding amount and revolve the remaining balance to be paid in the coming months. Repayments can be made via cash at all KASB Bank branches. For KASB Bank Account Holders, Direct Debit Instructions facility can also be availed. Payments can also be made via crossed cheques and dropped in Payment Drop Boxes placed at all KASB Bank branches and educational institutions premises.
The Education Asaan customer has access to his/her account status all the time through our 24-hour KASB Connect at 0800-5272-1. A Monthly Billing Statement is also sent to the customer.
KASB Bank plans to move aggressively in consumer banking, working rigorously on developing innovative products aimed at providing best value to its customers. With its increasing network of branches, KASB Bank is progressing rapidly towards delivering more affordable services to its valued customers.

Copyright Business Recorder, 2007

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