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Pakistan may face serious shortage of skilled manpower due to their increasing demand the world over. This was stated by Karachi Chamber of Commerce and Industry (KCCI) President Majyd Aziz, while speaking as chief guest at ZAKPAK silk beauty soap consumer's lucky draw held at a local hotel.
Stressing the need for human resource development on priority bases to face the world challenge, Majyd Aziz pointed out that in the recent past, developed countries started shifting industrial units to developing countries where the cost of production was much lower.
Besides, they also started to reduce the cost of production, he said, adding now they started hiring skilled manpower from the developing countries. The KCCI President also expressed concern over missing export target by one billion dollars, and attributed this to poor marketing strategy.
Underling the importance of aggressive marketing policy, he pleaded for promoting Pakistani brand names. "We must popularise our brand names in the world market with view to boosting our exports products in the world market," he added. Later, lucky draw was held and KCCI Senior Vice President Abdullah Zaki and Shamoon Zaki announced the result.

Copyright Business Recorder, 2007

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