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Handicrafts made by Pakistani artisans, men and women, have a great market in western countries and an exhibition of Pakistani handicrafts would be held in Europe and the USA where artisans will display their products.
Parliamentary Secretary of Technical Education and Vocational Training Authority (Tevta), Rubina Sulehri Noor, stated this, while addressing a seminar on 'Businesswomen and their role in economy' here on Friday.
Rubina Sulehri maintained that Pakistani handicrafts can fetch a very good price in western markets. Modern marketing techniques had to be adopted for exporting handicrafts and the role of the proverbial 'middleman' should be eliminated in this regard, she added. She called for better finishing of our products and announced that Punjab government would provide soft loans to women entrepreneurs reluctant to work outside their houses, so they could earn their income by working at home.
The maximum limit of loan would be Rs 40,000, with 8 percent mark up to be charged from the artisans in Southern Punjab region and 9 percent mark up from other areas, she added. The government is working on a comprehensive plan for the welfare of women, she said. She urged the women to come forward and work for their personal and national progress.

Copyright Business Recorder, 2007

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