Nokia the world's biggest mobile phone maker said on Thursday it has chosen JWT to be its global network marketing agency, but did not disclose the value of the deal. JWT is a part of WPP Group Plc.
Nokia said in a statement its Mobile Phones unit's marketing agency is Wieden + Kennedy, while its Multimedia division works with Interpublic Group for Nokia NSeries creative support.
While WPP is Enterprise Solutions' global creative agency. "JWT's role is to carry out and localise global campaigns and cooperate with the agencies Nokia's different units are using," Nokia's spokeswoman Liisa Nyyssonen told.
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