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Etihad Airways, the national airline of the United Arab Emirates, has signed a three-year deal to be a Platinum Sponsor and Official International Airline' Partner of Chelsea Football Club, says a press release issued recently.
The 'seven figure' deal was announced at a press conference at Chelsea's new training facility which was attended by Etihad Airways' chief executive, James Hogan, Chelsea chief executive, Peter Kenyon and Chelsea manager, Jose Mourinho.
Hogan said: "The partnership with Chelsea marks a new and exciting chapter in the history of Etihad Airways and will provide the airline with terrific exposure to a global audience.
Among the highlights of the new partnership will be extensive Etihad branding at Stamford Bridge for Barclays' Premier League, FA Cup and Carting Cup matches. The airline will also feature regularly in match day programmes and other Chelsea publications.-PR

Copyright Business Recorder, 2007

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