Britain's Post Office is to launch a national broadband service, using its 14,000 stores around the country to attract mostly older customers who have not yet taken up the service.
Broadband provision has become increasingly competitive in Britain and the Post Office said it would target people who wanted to pay in cash at its stores and customers between 50 and 65-years-old who are going online for the first time.
The service will launch on October 29, and the group said it hoped to sign up to 600,000 telecoms customers by April 2008 and 1.2 million by April 2010.
The Post Office, which is part of Royal Mail group, said it would offer speeds of up to eight megabits per second through its five-year wholesale deal with, which will provide the network and other support.
"Until now, some significant groups in society have missed out on all the Internet has to offer purely because broadband is perceived as a complicated luxury," Alan Cook, managing director of the Post Office, said in a statement. A recent report by telecoms regulator Ofcom said a quarter of all British Internet users were over the age of 50.
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