Nielsen is unveiling a new service aimed at ensuring that video distributed on the Internet is done only in ways sanctioned by its owners, the Wall Street Journal said in its online edition.
The service - which Nielsen is hoping to offer to media companies such as General Electric Co's NBC Universal or the Discovery Channel - could be announced as early as Wednesday, the Journal said.
Privately held information and media company Nielsen has already approached Google Inc and News Corp's Fox about the new service, the Journal said. The service, called Digital Media Manager, will be available in the spring, the Journal said.
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