Leather Field (Pvt) Ltd has emerged as the largest leather garments producing company from Pakistan. Shortly after its inception it secured the very first prestigious award from the country's renowned platform, ie Federation of Pakistan Chamber of Commerce & Industries on highest export for the year 1990-1991.
This achievement paved way for further success and prepared it winning the trophies on highest export performance consecutively every year. This has been a tremendous performance on the part of Leather Field, which has made possible for it to stand on a position with head held high in the world with the fact of having producing maximum number of leather garments in one single premises ie 3500 units per day and 800,000 units per annum approximately.
Since its inception in 1988, the company has developed long-term partnerships with leading brands of leather garments and Chain Stores in USA. It is a matter of pride that LF has its own brands in Motorcycle garments in USA. Its brand namely 'First' is included in the four top most Motorcycle brands in the USA market. LF has set up a distribution center and showroom in the United States which makes the buyers' work easy ie to simply select the styles from our collection and add into their product range.
For the last few years emphasis has also been given in exploring the business with the reputed companies and brands in Europe as well. , the company has developed long-term partnerships with leading brands of leather garments and Chain Stores mainly in France, UK, Germany, Italy, Portugal and Spain.
LF has won the confidence and trust of its customers due to its commitment and excellent policies for providing the quality products and best of services in delivering the merchandise at doorsteps of the customers. Resultantly, Leather Field has a good repute in the different regions of the globe and renowned retailers and whole-sellers of leather garments from the USA and Europe put their orders with LF. The proportion of business concentration, which the company is executing in the two important export destinations ie in USA and Europe, is 70:30.
The legend of being the leader of the leather industry in the country rather in the whole region has deep roots in the efforts which have been implied to achieve the best standards and quality as the main insignia of the company. Establishment of quality control departments, which are administered by highly trained professionals, is one of the major steps that have been taken towards the excellence by LF. Apart from establishing different departments for instance cutting, and stitching, LF has arranged updating and implementing the latest techniques in different processes of production.
Since, Korea has acquired world class expertise in this field; therefore, LF arranges the provision of expertise of Korean technicians who ensure world-class quality during all stages of production in the factory. There has been provided necessary facilities to the local work force to learn the techniques and art of shaping up skins and hides into splendid leather garments by the Korean technicians. At LF, the management has introduced Chain Line Production System under the expert suggestion by the Korean Technicians which has given extra ordinarily value addition in the production process and in offering the competitive price of the merchandise because of minimising the cost through such cost reduction methodology.
The tanning facility, also based in Sialkot, is also the largest in Pakistan and is producing 100,000 square feet leather per day using the state-of-the-art technology. The tannery's R&D department regularly develops new leather outlooks and finishes considering the international trends and enables the company to offer very new products to our customers before hand. This tanning unit has strong backup for providing continuous supply of finished leather for preparing leather garments. The capacity of production and expertise in the field, make the tannery standing at the top position in the 3 top most renowned tanneries of the world. This has been possible by installing the latest machinery and implementing the most advanced techniques and complying with the Italian & International Standards.
Leather Field has diversified its business and a separate unit has been established for the development of upholstery leather. There has been developed many exotic and appealing articles for furniture upholstery and car upholstery which are getting good response from the customers.
Marketing has also played a key role in shaping up Leather Field as the best choice for being the reliable vendor for the buyer all around the world. Exhibiting and taking part in the world's renowned fairs is the permanent feature of Leather Field. Leather Field especially prepares the presentations as well for its potential customers. The world has now changed to a great degree and geographical and cultural distances have shrunken significantly. This has become possible because of the advent of new technologies and advent of jet air planes, fax machines, e-commerce etc. The management at Leather Field well comprehends this phenomenon and has satisfactorily acquired the pace which well matches with that of the modern world. Management at Leather Field is so committed and always tries to cope with the areas of concern that leads an organisation towards further success and sustain the credibility ie competitive prices, quality, innovation, precision and best of services.
The Chief Executive of the company, Mr Muhammad Ajmal Cheema believes in the theory of Continuous Improvement, and is always looking for ways to improve the quality of production in the light of modern quality concepts. His strategic decisions possesses key role in the success and progress of the company. Mr Cheema recognises the role of his team which despite tremendous success, believes to continue its struggle for excellence and committed to provide world class quality products to its clients all over the world.
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