Procter & Gamble Pakistan presented the Ariel world largest Kurta, a Guinness World Record, at an elaborate ceremony in Karachi. The Kurta measures a staggering 101 feet in length and is large enough to be worn by a 175- foot person, says a press release.
Ariel World Largest Kurta is a unique symbol of national unity. As a national dress, worm by men, women and children, from Karachi to Khyber. The Kurta captures the culture and identity of Pakistan. Speaking at the occasion, country Manager, P&G Pakistan, Qaisar Shareef said, "Ariel world's largest Kurta, is the latest accomplishment of Ariel that signifies national pride on an international platform. Since its launch in Pakistan, Ariel is committed to bringing innovation to its consumers across the country.
The initiative is a tribute to all the consumers who have recognised Ariel's superiority in cleaning and put their trust in Ariel as their detergent of choice." Sharing details of the project. Mohamed Ismail, MD, P&G Arabian Peninsula and Pakistan said.
"The length of the Ariel world's largest Kurta is 30 times that of a standard medium sized Kurta and stands at an enormous height of 101 feet. The entire Kurta weighs 800 kg. It took a team of 50 hard working professional tailors a period of 30 days to put together the world's largest Kurta."-PR
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