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Atlas Bank Limited - member of the Atlas Group - has announced the decision to procure and implement the Siebel Customer Relationship Management (CRM) solution from Oracle Corporation.
In doing so, Atlas Bank will become the first bank in Pakistan to implement the solution across the board and to cover for all customer-management areas within the bank's various business units.
The solution is being implemented by eAccess Solutions, a subsidiary of Access Group and the local certified partner for Oracle' Siebel CRM solution. Oracle's Siebel CRM enables organisations to transform and improve the customer experience. The solution is tailored to the banking industry's needs and delivers a comprehensive 'relationship management' framework that enables the capability for enhanced customer intelligence and easy host systems integration.
Siebel CRM is a world-class solution used by many of the Fortune 500 companies, and preferred by banks and financial institutions all around the world. Siebel CRM will provide Atlas Bank a 360-degree view on its customers at all touch points, from the contact centre to the branch, from credit origination to collection, from marketing to sales and service and will make Atlas Bank a truly customer centric organisation.-PR

Copyright Business Recorder, 2008

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