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Burson-Marsteller, a leading global public relations and communications firm, on Monday announced formation of a 'Burson-Marsteller South Asia Network (BMSAN)' with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal.
The network will be co-ordinated through Genesis Burson-Marsteller, a wholly owned B-M company in India. The agreements were signed in the presence of Bill Rylance, Vice Chairman, Global Development, and Chairman Asia Pacific for Burson-Marsteller, with Strategic Alliance, Sri Lanka; Mediators Pvt Ltd, Pakistan; Cogito Marketing Solutions Limited, Bangladesh and Media Tech Associates for Nepal.
Babar Ayaz, Managing Director, Mediators said, "The creation of the South Asia network of Burson-Marsteller would give our clients seamless service as economic relations between countries in the region are bound to grow."-PR

Copyright Business Recorder, 2008

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