A number of Pakistani companies showcase their value added Halal food products in fifth Malaysia International Halal Showcase (Mihas), being held in Kuala Lumpur, says a message received here on Tuesday.
Mihas-2008 being an international trade fair has provided a unique opportunity to Pakistani companies and entrepreneurs to introduce their Halal food products to over 40,000 visitors from 64 countries and to make long-term business associations with 514 exhibitors from 26 countries.
The Pakistan High Commissioner Lieutenant General Tahir Mahmud Qazi (Retd) and Commercial Counsellor Majid Qureshi visited the fair and the showcases of Pakistani companies. The High Commissioner appreciated the value added products displayed by Pakistani companies and observed that with targeted and aggressive marketing, the Pakistan value added Halal products will succeed in getting their rightful share in the rich Malaysian and Asean region markets.
He advised the representatives of the Pakistani companies to display "Halal Certification" by Pakistani, Malaysian or International certificate awarding institutions to increase the acceptability of their products in Malaysian, Asean and international markets.
He also asked them to make proactive networking with the large retail outlets in Malaysia and Asean region like Carrefour, Tusco, Giant and Mydin to introduce their products to the Malaysian consumers who have great liking and appreciation for Pakistani food and other Halal products.
The products displayed by the Pakistan companies include, cooked Chicken Nuggets, Spring Rolls, Samosas, Burger Patties Chapattis, super brown Basmati rice, brown suger, Almond, Apricot Kernels, Pine Nuts, dried Apricot Halves, Raisons Barfi, Cham Cham, Gulab Pak and many other such products.
The High Commissioner for Pakistan encouraged the Pakistani companies to participate in a big way in the coming food and beverages fair being held on 10th-12th July, 2008 and intrade Malaysia, exhibition being held from 13th to 16th November 2008 in Kuala Lumpur.
These exhibitions will provide the Pakistani companies even bigger platform to introduce their products to Malaysian, Asean and world market and to interact with buyers and sellers from around the world. The Halal sector not only includes products like food, pharmaceuticals, herbal, cosmetics, health care but also covers services such as Islamic investment and banking.
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