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Dell Inc, the world's No 2 personal computer maker, expects to continue to grow at several times the industry's growth rate in Asia and emerging markets, on robust demand, Steve Felice, president of its Asia-Pacific/Japan operations, said on May 19.
"We have demonstrated that we can grow at a multiple of the industry, and we intend to keep doing that," Felice told Reuters on the sidelines of a tech conference. According to data from research firm IDC, Dell's unit shipments grew three times faster than the overall PC industry in January-March.
Dell, which ranks behind Hewlett-Packard Co Ltd, said it was increasing staff and investments in Asia-Pacific as demand stayed buoyant, despite the looming threat of a US recession. "We have no cut-back plans for Asia from a resource stand-point. Very little of the planned global job cuts will come out of Asia Pacific," Felice said, adding Dell also sees increasing opportunities for its suppliers in the region.
Last May, Round Rock, Texas-based Dell said it planned to cut about 10 percent of its workforce, or 8,800 staff. It said in February it had already cut a net 3,200 jobs of those planned, eliminating 5,300 positions, but hiring 2,100 people.
Felice said Dell would also consider Vietnam for a possible manufacturing location. It has factories in China, India and Malaysia. "Having products supplied from Vietnam is a possibility in the future. It's something we will consider, along with our partners." Thanks to its relatively low costs, Vietnam is a favourite for companies looking to shift production to cheaper centres in Asia.

Copyright Reuters, 2008

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