Value-added agro products: global marketing trend opening new vistas for trade

Emerging global marketing trends are opening new avenues of trade and business for value-added products of agro-based industries as this sector has tremendous potential by contributing 60 percent of industrial production and employing more than 45 percent of population.
This was stated by University of Agriculture Faisalabad (UAF) Vice Chancellor, Professor Dr Iqrar Ahmad Khan while inspecting various stalls of "Management Buzz" of MBA students of fourth semester and organised by the UAF Business Management Sciences Department here at the Chenab Club.
Professor Dr Iqrar Ahmad Khan stressed the need for introducing new mechanism for agricultural marketing, storage, transportation, processing, and market intelligence to explore opportunities for marketing personnel.
He laid emphasis on ensuring consumer as well as the producer's welfare by applying quality, environment and labour standards of WTO. Talking about the importance of research and development in agriculture, Dr Iqrar said that we need to invest more on R&D activities in order to enhance productivity and welfare of the farmers.
He was of the view that the UAF Business Management Sciences Department has contributed a lot to providing skilled and vibrant manpower to public and private sectors as they were more efficient having futuristic vision than any institution of business management of the country.
The dean, Faculty of Sciences, UAF, Professor Dr Muhammad Ashraf, Business Management Sciences Department Chairman Professor Dr Inayat Khan, Treasurer Abdul Ghafoor Khan and others also spoke and inspected the stalls on the occasion.