IN SHORT: Ofcom introduces new broadband speed code

Internet service providers (ISP) in Britain will have to give greater clarity over their broadband speeds under a new code announced by media regulator Ofcom on Thursday. Under the code, service providers will have to provide customers with an accurate estimate of the maximum speed that the line can support.
Internet service providers advertise broadband speeds as being up to a certain megabyte, but the speed drops the further a customer lives from the exchange and Ofcom has voiced concern about the discrepancy before. Ofcom will also launch a programme of independent research.
The Internet Services Providers' Association (ISPA) welcomed the move and urged Ofcom to extend the code to mobile broadband providers.