Internet search leader Google Inc is expanding an existing service to let businesses customise the search results that visitors see when they search for information within their own sites.
Instead of offering visitors to a particular website the same slice of search results they find by searching Google.com, the new Google Site Search Service lets website owners show previously untracked pages deep inside their sites.
The new Google service is hosted on Google's network of computers instead of requiring customers to install and maintain search equipment of their own. Google aims to improve the search quality of sites with rich content but cluttered ways of finding information lodged within the sites.
Site Search is the new name for Custom Search Business Edition, which Google introduced in late 2006. It adds business integration features through a machine-readable computer programming interface, the option to turn off advertisements, a more tailored look-and-feel for searching the site and technical support via e-mail or phone.
"Google Site Search is targeted more for businesses and government sites that want search but don't want to display ads," Nitin Mangtani, a product manager in Google's Enterprise division, said in a phone interview.
Hundreds of thousands of website publishers rely on Google's AdSense programme to offer classic Google Web search. They make money-running advertisements from Google's network of online advertisers. Site Search is an alternative to the Google Search Appliance, which Google offers to sites wishing to maintain their own search services inside their own data centers.
Google counts more than 10,000 active Search Appliance customers. Other features allow site administrators to add their own customised synonym dictionary, allowing website visitors to use site-specific terminology geared to a particular industry or culture. Google Sites also offers users a spell checker.
Comments
Comments are closed.