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Kings Clothing (Pvt) Ltd, the franchisee for United Colors of Benetton, Italy in Pakistan, has signed an agreement with Orix, Network, e-Business Division for their 'Loyalty Card' programme. The agreement was signed at the Kings Group Head Office, here on Thursday (July 31).
Kings Clothing currently operates United Colors of Benetton stores in Karachi and Islamabad, with plans to open more stores nation-wide. Kings Clothing, dedicated to retail franchising of renowned brands in the country, will be offering United Colors of Benetton customers Blue Loyalty Cards. Customers will be able to earn loyalty points when shopping at any of Benetton store. The points earned will be redeemable and cardholders will enjoy many exclusive benefits.
Orix Network, one of the first and largest third party infrastructure providers for card business in the country, will provide the use of its POS Terminals and POS Network for carrying out loyalty card transactions nation-wide-PR

Copyright Business Recorder, 2008

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