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What is the range of the equipments your have been providing?
Anjum Iqbal: Iqbal Engineering Co started with the main objective of providing superior quality kitchen as well as hospital equipments.
Since the inception of our establishment, we have been providing all sorts of commercial kitchen, hospitality utility equipments, ventilation system, decorative steels, canteen kitchen equipments, restaurant appliances, refrigerators etc, that all are highly valued in the quality caution market. We are in the phase and pace of continuously growing.
WHAT DO YOU THINK OF THE ITALIAN COMPANIES' CONTRIBUTION IN BUSINESS?
Anjum Iqbal: Iqbal Engineering Co in collaboration with Italian companies, is growing up as a beating kitchen equipments manufactures and exporters, incepted in Pakistan when it comes to the most dependable deal for the commercial kitchen utility equipments, then Pakeeza Appliances is itemised on top rank is an ISO 9001:2000 certified company which is devotedly engaged in the manufacturing and exporting of all sorts of decorative steels, canteen kitchen equipments, restaurant appliances, refrigerators etc. And all they are world widely appreciated for their high level of strength and durability.
Right from the beginning, the customers of high repute for whom cost was never an issue opted for our manufactured products. The company provides unmatched quality products to its valued customers. As a result, many of our customers have patronised us for all their requirements of kitchen equipments manufacturers, designs and installs kitchen and display systems, food display units and shop fitting units. The experienced and qualified chef from Pakeeza Commercial Kitchens helps in designing, workspace and workflow and storage ideas. Quality and cost effective products are offered by Pakeeza Commercial Kitchens. Numerous numbers of shop fronts and displays from Pakeeza Commercial Kitchens are available.
Pakeeza Commercial Kitchens have carried out various projects. The food outlet from Pakeeza Commercial Kitchens is constructed with help of reliable and professional plumbers, carpenters, tradesmen and electricians. Pakeeza Commercial Kitchens complete various projects with help of architects and floor specialists. New range of commercial food equipment is also supplied and serviced by Pakeeza Commercial Kitchens. This commercial food equipment is supplied by various suppliers.
Commercial Kitchens is supplied with oven ranges, char grills, fryers, Chinese woks, toasters, Bain Marie's, Brat pans, steamers, hot plates, Kombi steamers from Goldstein. Fagor offers glass washers, chillers, freezers, dishwashers and European style cooking ranges to Pakeeza Commercial Kitchens. B&S supplies refrigerators and Asian and European fryers to Pakeeza Commercial Kitchens.
HOW DO YOU RATE THESE ITALIAN COMPANIES AS REGARD THE INTERNATIONAL COMPUTERISATION?
Anjum Iqbal : Italian companies have the largest market share in the provision of complete commercial kitchen and restaurant equipment due to fairly cheap prices and good quality products. Specialising in the field is company of that came up on the scene in 1980.
Since then the company has expanded its relations with the Italian companies. Commercial kitchen equipment line is divided into cold lines and hot lines. Cold lines include refrigeration and freezing rooms and refrigerator units to be used either for cooking or for distribution. Hot lines include ovens, tilting equipment, steam boilers, pans, boiling pans, frying equipment and grills. Baking equipment is also a part of the line. This in addition to service equipment which consists of cold Bain Marie for salads and hot Bain Marie to serve hot food, serving trays and dishes, followed by restaurant equipment and back area equipment which includes dish washers.
HOW DO YOU RATE YOUR COMPANY WHILE EXPORTING THE EQUIPMENT?
Anjum Iqbal: Our company leading engineering house for designing, fabricating and installation of Commercial Kitchen Equipments, Restaurant Appliances, Canteen Kitchen Equipments for Industrial Kitchens, Hotels, Bars, Restaurants, Clubs & Hospitals. We have our own fabrication house with all sorts of modern facility along with a group of skilled labourers and engineers to give you ultimate satisfaction. We are having out own Research & Development wing to develop the equipment as per Chef's requirement and for utility service.
The Ovens and Refrigeration systems which we design and manufacture are best in its class. We always use high grade of stainless steel along with the best burner available in India. The refrigeration system design is done as per your storage requirement of raw materials and usage of the kitchen. We use the best compressor and accessories available in the market.
All our products last for years if proper maintenance is done regularly. However, one year warranty is provided by our company on all our products of commercial kitchen. Other products are Salamander, Baking Oven, Deep Fat Fryer, Storage Rack with Cabinet and Bulk Rice Cooker. All these equipments has its own importance for setting up a modern commercial kitchen.
WHAT IS YOUR SPECIALITY?
Anjum Iqbal: Iqbal Engineering Company deals in all these equipment. Our company works only with top brands of Italy. "Our relations with Italian companies grown over the years. We import regularly from top 20 companies of Italy. Chinese products have lately come in the market but we prefer to work with Italian companies mainly for the reason that the quality of their products is better.
The relations with Italian companies were now going to the next higher level. Our company is now into manufacturing as well. We are setting up an industrial unit at the Sunder Industrial Estate at 3.5 acre area provided by the government of Punjab.
Iqbal Engineering Company specialises in hotel and fast food equipment with years of experience in the field. The company has carved a place of excellence in the field by introducing innovative technology, efficient and attractive designs and durable machines.
Hotel and fast food business is already flourishing in Pakistan. It always needs machines and equipment, economical in terms of time, running cost and maintenance.
We have explored new borders in manufacturing and designing to meet the special requirements of our esteemed clients according to the local needs and demands in cooking and hoteling environments.
Pakeeza products are manufactured with scientific precision as every possible care is given to each detail to ensure the quality and to meet the demands of users.
Pakeeza's range of products include: Pakeeza Pressure fryer, pakeeza hot cases, pakeeza marinates, pakeeza working tables, Pakeeza Sink tables, Pakeeza Coffee Machine, Pakeeza Potato Chipper, Pakeeza Potato Peeler, and Pakeeza Pop Corn machines and other equipment.
WHAT WOULD YOU SAY OF ADVANTAGES FOR SELECTING YOUR EQUIPMENTS?
Anjum Iqbal: Our equipments that are being marketed here are designed and manufactured in Italy to suit world-wide conditions to be a world leader in commercial kitchen equipment and was the first to offer the 32x74 format that has now become standard for electronic controllers for commercial refrigeration systems. We have designs and develop electronic controllers and high quality systems for the control of refrigerator units used in the preparation, conservation, transportation, and distribution of chilled and frozen foods and beverages. We have also specialised in the production of air conditioning controllers in collaboration with prominent Italian air conditioner manufacturers. With the controller, you are getting equipment with a long lineage from an established manufacturer.
(Excerpts from an interview with Anjum Iqbal CEO, Iqbal Engineering.)

Copyright Business Recorder, 2009

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