Head and Shoulders celebrates Hair and Scalp Health Week

KARACHI: Following the immense success of the first "Hair and Scalp Health Day", this year Head & Shoulders celebrated "Hair and Scalp Health Week" across Pakistan from 16th – 18th March 2012.

Head & Shoulders partnered with top dermatologists located in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Bahawalpur, Hyderabad and many other cities across Pakistan to provide its consumers with free consultations related to hair & scalp health. The interested people could either book an appointment for free scalp checks at the doctors’ clinics by calling a toll-free number, or alternatively they could visit selected stores in Karachi, Lahore, Islamabad and Faisalabad where Hair & Scalp clinics had been set up by Head & Shoulders to provide free consultation to people. Hundreds of participants from across Pakistan received special attention from credible doctors and benefitted from their advice during the three days.

Pakistan’s leading dermatologist, Dr. Seema Hirji, commenting on the launch of ‘Hair & Scalp Health Week’ said: “This is indeed a very positive initiative by head & shoulders. Head & Shoulders scientists translate scientific knowledge into technology solutions for effective scalp and anti-dandruff products. The HydraZinc technology in head & shoulders combines an advanced potentiated zinc pyrithione formula that is more effective on scalp care and against dandruff than ZPT was ever before.” She further highlighted that such clinics will help enhance the scientific understanding of dandruff and scalp-related issues in general population which will contribute to a better standard of life. Dr. Seema also emphasized on the possible factors which increase the incidence of dandruff which can range from climate, hormones, naturally oily skin to diet and work related stress.

“Head & Shoulders is at the forefront when it comes to understanding scalp and dandruff problems, continuously striving to help consumers combat dandruff and related issues such as itchy dry and/or tight scalp. For Pakistan, our scientists have created a range of products combining high anti-dandruff efficacy with outstanding cosmetic benefits. Being the world leader in the anti dandruff category, the celebration of Hair and Scalp Health Week is testimony to our commitment of providing effective hair and scalp care to consumers.” said Faisal Waheed Brand Manager head & shoulders while commenting on the activity.

The highly interactive event received a great response from the participants who appreciated the advice received from Pakistan’s leading dermatologists as part of the Hair & Scalp Health Week campaign.