Gul Ahmed first began trading in textiles in the early 1900's, and manufacturing started in 1953 with the establishment of Gul Ahmed Textile Mills Limited. Gul Ahmed was listed on the Karachi Stock Exchange in 1972. Fifty years since its inception, the name Gul Ahmed is still synonymous with quality, innovation and reliability.
Being vertically integrated Gul Ahmed is capable of producing different varieties, starting from cotton yarn to finished product involving different processing techniques. With an installed capacity of 120,000 spindles, the spinning units are able to produce a wide variety of yarns from 100% cotton yarn to poly-cotton, cotton-viscose and other blends in both coarse and fine counts.
The weaving units are equipped with high speed 250 airjet looms and can produce high quality fabrics in sheetings, satins, percales, twills, drills, dobbies, voiles and an array of other finely woven fabrics including yarn dyed. Processing is equipped with sophisticated technology to ensure quality printing, dyeing, different finishing treatments with facilities to add extra value to products in terms of coating and flocking.
With modern, state of the art stitching facilities Gul Ahmed is equipped with regular and specialised machines which manufacture products in many varieties and styles. Large embroidery and quilting units add versatility for embellished products to cater to all sorts of customer needs and requirements. All this is backed by systems that constantly check and control production to achieve high standards.
ACHIEVEMENTS Being one of the first and the largest composite mill in Pakistan, Gul Ahmed is capable of producing quality textile products on a large scale and is fully backed by state of the art facilities. Its dedication towards system improvement, quality and innovation has always helped in taking initiatives which is a major driving strength of the company.
Hugh investments in terms of improved/modern technology have been made to effectively compete with the increasing challenge of globalisation. Large warehouses, fully computerised have helped Gul Ahmed build a world class infrastructure. Gul Ahmed enjoys the reputation of being the trend setters in the market.
It has successfully been catering to a variety of market segments through its creativity and innovation. The company employs international designers that continuously work to develop new collections for specific geographical areas. The design team also visits international exhibitions throughout the year to keep abreast of the latest market trends.
Gul Ahmed also has the distinction in the textile sector to get itself ISO, SA8000 certified and in addition has achieved several certifications required by the customers around the world. It prides itself on having a most modern state of the art laboratory to maintain consistent quality of its products. From the arrival of cotton bales stringent controls are in place for on line inspection for the production of yarn, fabric and made up products.
Products:
1. Fashion Fabrics and Apparel
2. Home textiles, Embellished Beddings and Curtains
3. Singed Dyed and Mercerised Yarn
4. Combed and Carded Yarn for knitting and weaving
The apparel line consists of fabrics such as lawn, linen, chiffon, latha, khaddar and polyester cotton, for the ladies collection. Gents collections are chairman, texana, poplin etc. The Home Textile range of bed linen, cushions, kitchen items and curtains are in plain dyed, printed upto 21 colours embroidered and embellished in different styles. Gul Ahmed is proud to be the largest Home Fashion Exporter to the European Union consistently for the last 25 years.
Promotion: To display its new range of collections Gul Ahmed has been sponsoring fashion shows and events as a cutting edge brand with innovative designs, superior fabric and excellent symmetry of colors. Its in-house magazine and online marketing are world class.
With the intention of making it a global brand Gul Ahmed has designed an updated and informative website to exhibit a wider range of product extensions ranging from fashion fabrics to home accessories. The emphasis is very much on creating a distinct look around each of its ranges.
The brand's latest magazine creates a mood for each range by using fashion as well as product inspired photography giving consumers ideas on how they can create a stylish lifestyle. Gul Ahmed is supplying Egyptian Cotton, Super Pima, Organic Cotton, Nanotechnology and is registered as a Fair-trade supplier.
Social Responsibilities
A Green Company: Gul Ahmed has always played its part in giving back to the society. For this Gul Ahmed has taken a leading role in the industry. Recently Gul Ahmed has started its ETP (Effluent Treatment Plant) which makes sure that the water drained meets the international standards of waste water which is friendly to the environment. The Gas Turbine recently installed will produce energy with less hazardous chemicals.
This installation will help Gul Ahmed generate its own energy and will earn carbon credits for the company under the Kyoto convention. The company invests a lot in developing its Human Resources and its employees are trained in their required skills eg language training for marketing and technical training for their required fields.
Recent Developments: Gul Ahmed is the largest exporter to Europe for home textiles and governs the domestic market with its premium home and fashion products for the quality conscious customer. A recent development is an award for the largest exporters and importers from France ie "Pakistan France Trade Performance Award 2009".
Retail Operations: With its vast experience and reach, Gul Ahmed decided to enter the retail business in 2003, with the opening of its flagship store 'Ideas', in Clifton, Karachi. Today it has 27 retail outlets. Ideas offers a high quality, high service shopping experience with an extensive product range that includes home textiles, fashion and accessories. Gul Ahmed is now opening an extensive chain of stores across the country and plans to have at least 50 outlets by 2010.
Brand Value: Gul Ahmed is a household name in Pakistan. As a brand, it represents top quality with the latest styles and has steadily and successfully built its brand value year by year. This has enabled it to gain consumer trust and a high level of respect in the market.
Gul Ahmed continues to invest in its brand value through high class stores, innovative new collections and a growing global presence, both Home Fashion (at major international exhibitions) and Apparel (at events such as Bridal Asia)
Gul Ahmed Textile Mills has attained leadership in the domestic and international markets through its premium quality products, brand equity and an unshakeable customer loyalty with an expanding network of retail sales with an international distribution system. Over the years, Gul Ahmed has emerged as a complete solution for Home and Fashion.
-- www.gulahmed.com
-- www.gulahmedfashion.com
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