Failed or nailed: Smartphone brand in 2017

Smartphone brands have witnessed an increased level of competition between the brands recently. The existing brands have to come up with innovations to maintain their place in the market while the newer brands have to come up with ideas so that they can at least compete with the existing brands if not take over some percentage of their market share. Nowadays, it all depends on which brand has the most to offer.

Apple

First the big guns, since the introduction of its first iPhone, Apple has been the top Smartphone brand. It is considered one of the most user-friendly phone and provides one of the most secured environment to its users which is a very important trait especially in times like these where hacking and theft of personal information is very easy.

The release of iPhone 7 and 7Plus proved to be very successful with the features that Apple had to offer with it. Now, in 2017, Apple has yet again caused immense excitement on their release of the new iPhone X, which is an edition to mark the completion of 10 years. It has managed to exceed the expectations thanks to features such as an OLED display and Face Recognition. Definitely nailed it in 2017!

OPPO

Being a relatively recent entry in the Smartphone race, OPPO has manage to exceed expectations with its performance.

The brand introduces new technologies and ideas with every release, including their  hit release the F3 Selfie Expert with a wide-angle front camera which allows the user to take a group selfie without the unnecessary hassle that comes with it.

The picture quality is top notch and the brand has managed to collaborate with some big shots as well! According to a recent report published from GFK, OPPO has successfully managed to become the No. 2 brand in the Pakistan 4G Market and hence has successfully nailed it.

Samsung

The South Korean juggernaut is the top brand in the Smartphone industry and has managed to maintain its position quite well. The features Samsung phones have to offer are unlike any other on the market.

The company remains a pioneer of most features that exist in the majority of smartphones in the market. The brand’s signature phones are the Galaxy series, which has to be the most used by everyone. Samsung nailed it in 2017!

Huawei

Huawei entered with a bang and managed to capture a considerable chunk of the market in its initial years, but the arrival of new entrants i.e. OPPO in the market, Huawei has been unable to maintain its stance in the market, it has been not been able to bring in innovation  due to which Huawei failed it in 2017.

Vivo

Vivo has never been the player in the market and has not been big enough to tackle the existing competition between Smartphones due to its lack of innovation. With brands like Apple and OPPO exploring other dimension, Vivo has legged behind and failed in 2017.