Coca-Cola has re-affirmed its commitment to water conservation in Pakistan on the World Water Day that was celebrated around the world on March 22. The company initiated several projects and joined hands with world-renowned organisations in Pakistan to help conserve water.
Coca-Cola partnered with WWF Pakistan for a unique project to improve sub-watershed management and environmental awareness in Ayubia National Park. The project focused on water conservation through sub-watershed management.
This vital environmental project undertaken with Coca-Cola's intervention yielded several benefits including conservation of water resources, preservation of the park's flora and fauna, and awareness building or education of the local communities and visitors to the park. Under the project, the local community was provided with water filtration plants that were benefiting about 10,000 people on a daily basis.
The local communities were provided help in roof water harvesting and storage schemes. Expressing his views, Rizwan U. Khan, Country Manager, Pakistan & Afghanistan, Coca-Cola Export Corporation, said, "Water is a resource under great pressure and the situation in Pakistan is fast becoming critical. For us, at Coca-Cola, water conservation is extremely important.-PR
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