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On behalf of AutoSoft Dynamics (Pvt) Limited (ASD), I would like to thank PSEB, P@SHA, Total Communications and the Government of Sindh for their valuable efforts in organising e-banking 2010 "8th International Conference & Exhibition" and would also like to commend the efforts of Business Recorder, Pakistan's first financial daily newspaper for the exclusive coverage.
Events and occasions like this play a pivotal role in promoting awareness in Pakistan's Banking Industry towards emerging trends and technologies that are the need of the hour. Globally banking is no longer confined to the four walls of a bank's branch. It is integral to a bank's successful operation these days to provide its customers with 24 / 7 banking services. The local banking industry needs to develop awareness and take focused initiatives to facilitate their customers with e-Banking services for better customer retention and increased productivity.
AutoSoft Dynamics is a leading Pakistani software company providing banking solutions to its clientele. ASD houses over 125 employees with head office in Lahore and regional support offices in Karachi and Islamabad. AutoSoft has strived to promote Pakistan's IT sector across the globe, with successful implementations of its products in the Middle East, Asia and Africa.
Staying up-to-date with the latest technology is vital to the success of any IT based company. AutoSoft continually works to enhance its product suite using state of the art technology in order to empower its client's with the competitive edge needed to stay ahead in their business. All of AutoSoft's banking products are equipped with full support for modern day delivery channels and multiple customer touch points.
In order to actively participate in the global economy, Pakistan must develop its e-commerce infrastructure. This comprises three ingredients: legal framework, security of transactions and e-readiness of the banks. AutoSoft strives to promote awareness of global trends in the local banking industry and support it with dynamic, cost effective and efficient banking solutions while events like e-banking 2010 provide a forum for the industry and government to engage and work towards the formulation of future strategy.

Copyright Business Recorder, 2010

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