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It is great to be back. So much has taken place since the last time we all were present on this occasion. The ground realities of the marketplace now also include the factors such as increased awareness and accessibility through non traditional telecommunication channels and the preferences of an emerging younger consumer base.
Today, the requirement of businesses for more sophisticated solutions, more integration and faster deployment has grown tremendously, while the cost reduction aspect has become the prime focus. ZRG has responded to such requirements by incorporating more value, intelligent optimisation and process alignment into our solutions.
By offering automation tools and techniques for presenting a complete 360 degree view of a customer, faster and automated routing of requests, complaints and orders through eForms and consolidation of customer information from multiple data sources. One of the most distinguished addition to our product line is the seamless integration of newer channels such as email, text messaging, mobile web and chat.
ZRG continues to invest heavily in research and development of latest and emerging trends and to look at innovative ways that technology can contribute to helping solve the problem for customer services organisations. On a broader scale, ZRG believes it will take a co-ordinated approach that includes advanced technology, industry self-regulation, consumer education, effective legislation and targeted enforcement to improve the accessibility and usability of subscribers. The company remains committed to working with customers, partners, industry and government agencies to help us all get there.

Copyright Business Recorder, 2010

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