Unilever has committed 1 million euros ($1.28 million, Rs 113 million) towards flood relief and rehabilitation in Pakistan. It will be channelled through five leading NGOs - World Food Programme, Unicef, Oxfam, Save the Children Fund and Population Services International.
Unilever's contributions will be in cash and products from its portfolio of soap, detergents, toothpaste, shampoo, tea, glucose drinks and food items. In Pakistan, where Unilever has been present since 1948, its brand Lifebuoy is running a public service TV campaign urging people to unite and donate generously to the cause. In over 500 airings on 6 popular channels, the Healthy Hoga Pakistan message will reach an estimated audience of 50 million. At this critical time when Pakistan needs help from home and abroad, Unilever stands firmly behind the people.-PR
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