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To provide relief to the communities affected by the recent floods in Pakistan, MCB Bank Limited and their Malaysian shareholders, Maybank (Malayan Banking Berhad) have taken major initiatives. Maybank, having 20 percent stake in MCB Bank, has launched a fund raising campaign in Malaysia.
The proceeds from "Maybank Pakistan Relief Fund" will be forwarded to MCB Bank, which would disburse the contributions to the needy people of Pakistan. Maybank has also encouraged its staff to contribute voluntarily for this worthy cause and to lend a hand to the victims of the disaster in their times of critical need. This is a first initiative of a foreign bank to launch a "Pakistan Flood Relief Campaign" in its home country.
The board of MCB Bank has also approved a contribution of Rs 30 million for relief efforts. To improve the conditions of the effected families, Rs 12.5 million have already been donated, where as Rs 17.5 million would be distributed in the next few days.
MCB employees are also actively participating in these relief efforts. MCB employee's contribution fund account has been opened and contributions are pouring in. Some of MCB's staff members, on their own initiative are visiting affected areas of Muzzafargarh & Nowshera to distribute relief goods and are providing voluntary services to the effectees.
In addition to monetary aid, MCB is also facilitating a number of leading NGOs for relief efforts, including Abdul Sattar Edhi Foundation, Imran Khan Flood Relief Programme, Shaukat Khanum Cancer Hospital & Research Centre, Al-khidmat Foundation, Aurat Foundation, Rural Support Program Network (RSPN), Alamgir Trust, Mir Khalil-ur-Rehman Foundation etc.
In continuation to the above, MCB has also initiated customer awareness campaigns regarding Aid Collecting Agencies' account at MCB branches; has provided alternative channels for fund raising via Mobile, internet, call centre etc; is providing facilitation to donors/customers at branch counters; is in close liaison with various NGO for relief efforts. Other initiatives for live stock and rehabilitation are under consideration.-PR

Copyright Business Recorder, 2010

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