`World Television Day' was observed on Sunday across the globe including Pakistan supporting the development of television media in providing unbiased information about important issues and events. The world TV day is noticeable every year on November 21 with an aim to renew governments', organisations' and individuals' commitments to development of electronic media.
With the passage of time, the television has become a public need to get latest information about issues, events or happenings with pictorial footage.
The United Nations (UN) acknowledges that television can be used to educate a great number of people about the world's issues and real stories that happen on the planet. Television is one of the most powerful forms of media for communication and information dissemination. It is used to broadcast freedom of expressions and to increase cultural diversity.
The UN realised that television played a major role in
presenting global issues affecting people and this needed to be addressed. On December 17, 1996, the UN General Assembly proclaimed November 21 as World Television Day to commemorate the date on which the first World Television Forum was held earlier that year.
UN invited all member states to observe the day by encouraging global exchanges of television programmes focusing, among other things, on issues such as peace, security, economic and social development and cultural change enhancements.
Television promotes cultural diversity and a common understanding; the links between democracy and television; and the role of television in social, political and economic developments.The educational institutions also arrange discussions on World Television Day discussing media and communication issues relating to television.
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