Aftab Anwar CEO Startex Marketing Services the pioneer Mystery Shopping Company in Pakistan was elected as the Chairperson of the Global Board of Mystery Shopping Providers Association (MSPA), which met in Bali in November 2010. MSPA is the only trade body of Mystery Shopping Providers based in Dallas Texas USA, it has member base in USA, Europe, South America, Asia Pacific and Africa and establishes professional standards and ethics for the Industry.
MSPA is dedicated to improving service quality by the use of anonymous resources. Mystery Shopping is an excellent tool to monitor the sales and service performance and enhancement levels. Under this programme surveyors are sent posing as real customers who then report back their front line experience. Anwar an IBA-PU graduate was the Founding President of MSPA Asia Pacific and has the honour of being the only Non-European person elected on the Board of MSPA-Europe. Startex is the first Mystery Shopping Company that started its operations in Pakistan in 1998.
With clients from Pakistan, India, Europe and USA, Startex offers a state of the art online Mystery Shopping Reporting System and has large network of shoppers across Pakistan and India. Startex has international exposure and experience of best practices of the trade that helps clients in improve their sales and customer service standards.-PR
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