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The Marketing Association of Pakistan (MAP)Lahore Chapter has announced to hold its fourth-International Marketing Congress (MARCON-2011) on March 7-8, 2011 in the provincial metropolis.
While addressing a press conference, here on Tuesday the MARCON-2011 Chairman Nasir J Chowdhry said the congress is expected to be attended by around 500 delegates across the country as well as abroad, thus can be claimed as the largest gathering of marketing practitioners, planners, professionals, consultants and students under one roof.
About the objectives, he said that it is aimed at bringing together marketing practitioners from all over the country to one platform. Moreover, it is aimed at identifying and deliberating on the latest marketing trends, sharing knowledge, educating and learning from successful marketing leaders, offering an opportunity to network with the marketing community.
He also said that MARCON is aimed at promoting professionalism in the marketing community. MARCON's aspiration is to create a new benchmark as compared to previous MARCONS of 1996,2003 and 2006 in terms of the event's organisation and benefits to the delegation.

Copyright Business Recorder, 2011

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