Startup Reppler launched a service on April 5 to help people shine on Facebook pages that have become resources checked by employers, college recruiters and even potential mates. Reppler warns Facebook users about pictures or written posts that might hurt their images, highlights public information best kept private and rates how members of the leading social network look online.
"People are concerned about overall perception from the outside world," said Vlad Gorelik, who worked at cyber security firm AVG Technologies before starting Reppler in the Silicon Valley city of Palo Alto. "They are worried about things like security and privacy, but also how what they share on social networks impacts their jobs and careers."
It is increasingly common for job recruiters or hiring managers to check Facebook profiles of candidates and search online to influence decisions. Free Reppler software analyzes digital content people put on their Facebook pages along with material about them posted by others.
"Your wall on Facebook is not only your posts, it is posts by your friends or by applications such as games," Gorelik said, referring to spaces on Facebook profile pages where friends can leave comments.
Reppler checks the tone of messages and lets people know if they come across sounding perpetually angry or unhappy. The software also notes when timing of posts might reveal unflattering behaviour, such as having popular online game "FarmVille" continuously running during work hours or if people are busy posting to Facebook on the job.
Reppler also flags seemingly inappropriate profile content such as strong language, derogatory remarks or references to booze or drugs.
Comments
Comments are closed.