Football fans will for the first time be able to collect and swap stickers of female players for this year's World Cup, although only in host country Germany, album-maker Panini said on Wednesday. "We are a bit unsure about the target groups for this sticker collection, so we can't give a sales forecast," said Frank Zomerdijk, head of Panini Germany.
"But if the party atmosphere from the 2006 (men's) World Cup here returns, then Panini will definitely profit," he said. The 40-page official FIFA album contains all 16 teams taking part in the June 26 to July 17 competition, and costs two euros ($2.90), with a pack of five stickers costing 0.60 euros.
For the men's World Cup in South Africa in 2010, Panini sold 90 million sticker packs in Germany alone, but in 2006 the figure was 160 million, Panini spokeswoman Christine Froehler told AFP. "When the World Cup was held in Germany, we had an enormous boom," Froehler said. "With roughly 80 million people in Germany, that works out at two sticker packs per inhabitant."
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