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ZONG, the fastest growing network of country has come up with a new concept in customer service excellence, through the launch of a series of retail shops across the country that offer customers an enhanced level of convenience. The exclusive ZONG branded retail shop, named 'TOP SHOP', has been developed to address the growing business trends of channel specialisation at ZONG, which would further develop and strengthen its channel penetration.
In addition to routine services for customers the 'TOP SHOP' will be providing specialised services to customers thus further enhancing their experience. Expressing his views at the opening ceremony, Usman Ishaq, Director Sales, ZONG stated that ZONG is constantly assessing the evolving needs of its customers and understanding these needs, it proactively develops solutions. Now, consistent with ZONG's core objective of continuously adding value to its customers through innovative means, we have launched this convenience retailing initiative as 'TOP SHOP' as a one-stop solution. "With our branded retail shops, we believe that we would be in a position to maximise convenience in this category," says Usman Ishaq.-PR

Copyright Business Recorder, 2011

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