CCP issues show cause notice to PVMA

The Competition Commission of Pakistan (CCP) has issued show cause notice to Pakistan Vanaspati Manufacturers Association (PVMA) for being a front for fixing the price of ghee/cooking oil and rate of transportation of edible oils in violation of Section 4 of the Competition Act, 2010 and also discriminating its customers in violation of Section 3 of the Competition Commission Act, 2010.
According to an announcement of the CCP issued here on Thursday, the PVMA appears to be playing the lead role to negotiate and fix price with the government. The CCP has convened hearing in this case on May 17 2011 in Islamabad. Details of the case revealed that the CCP carried out a comprehensive study in the sector of ghee and cooking oil which identified vulnerabilities which may have object or effect to prevent, restrict or distort competition in the sector. Based on the observations in the said study report and also information gathered from other sources the CCP took suo motu action and initiated an enquiry.
An Enquiry Committee comprising Ms Shaista Bano Gilani, Director and Ms Nadia Nabi, Joint Director was appointed to conduct an enquiry on suspected anti-competitive activities of ghee/cooking oil manufacturers and their association, ie PVMA.
Based on the information available to it, the CCP also deemed it appropriate to search and inspect the offices of PVMA. Accordingly, two teams of officers were authorised by the CCP to search and inspect the aforementioned offices situated in Islamabad and Karachi in order to collect any evidence regarding the suspected violations of the Act, the CCP said.
On culmination of enquiry a comprehensive enquiry report was submitted which revealed that ghee and cooking oil manufacturers appear to behave in a collective manner. They do not synchronise their prices with the change in the input prices and set their price at a higher bench mark. Price is immediately increased when the price of edible oils goes up in the international market but they fail to reflect reduction in ghee/cooking oil price in the wake of decline in edible oil price in the international market.
However, manufacturers easily manoeuvre the price to a lower level when government intervenes. For that forum of PVMA is used to take a collective decision and set the price uniformly at a pre-determined level for all brands of ghee/cooking oil as PVMA's decisions are binding on its members. Therefore, PVMA appears to be playing the lead role to negotiate and fix price with the government, prima facie, in violation of Section 4(1) and in particular 4(2) (a) of the Act.
Under the Enquiry Report, PVMA appears to have transgressed its mandate as an association and taken a lead role in business decision making process of its member mills. Instead of member mills having a direct business relationship with their suppliers, PVMA enters into negotiations with edible oil transporters and decides the transport rates for its member mills. Such arrangements/agreements between PVMA and edible oil transporters to fix the transport rates for PVMA units, prima facie, prevents and restricts competition between transporters inter se in violation of Section 4(1) and Section 4(2)(a), in particular, of the Act.
The PVMA has been designated to extend the service of invoice verification for member mills and also commercial importers to facilitate Customs authorities which makes it the sole/dominant service provider for invoice verification. PVMA is currently charging its members Rs 04/M. Ton and Non-PVMA members Rs 10/M. Ton for their invoice verification.
Such price differentiation, prima facie, violates Section 3(3)(b) of the Act which prohibits price discrimination by charging different prices for the same services from different customers in the absence of objective justification that may justify different prices. Based on the findings of Enquiry Report, CCP issued show cause notice to PVMA for contravening Section 4(1), 4(2)(a) and also Section 3(3)(b) of the Act, the CCP added.