Internet traffic will quadruple by 2015, network equipment maker Cisco predicted on June 1. The Silicon Valley Company said that the total number of network- connected devices would reach 15 billion in 2015, two for every person on the planet, and that net traffic would reach 966 exabytes per year.
Cisco predicted that traffic volume would rise by 200 exabytes from 2014 to 2015, a figure that is greater than the entire amount of global internet traffic in 2010.
According to the company's fifth annual Visual Networking Forecast, the huge growth in traffic will be driven by an increasing number of devices, faster broadband speed, and a growth in internet users to three billion people, or 40 percent of the world's population. Also contributing to the internet traffic will be an exponential growth in online video, with a predicted one million video minutes traversing the internet every second.
Cisco's report predicted that the Asia Pacific region will generate the most internet traffic with an average of 24.1 exabytes a month, surpassing the current leader North America, which will use 22.3 exabytes per month. However the fastest growing regions will be Africa and the Middle East which will see traffic grow eightfold, just beating out Latin America's projected sevenfold increase.
PC's will still generate the vast majority of internet traffic, but their share of the total will drop from 97 percent currently to 87 percent in 2015. Smartphone internet traffic meanwhile will increase 26-fold to about seven percent of total traffic.
"The explosive growth in Internet data traffic, especially video, creates an opportunity in the years ahead for optimising and monetising visual, virtual and mobile Internet experiences," said Cisco executive Suraj Shetty.
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