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It is an honour for me to invite you all from the platform of South Asian Federation of Exchanges (SAFE) to a one-day seminar on Investor Relations organised by SAFE. This seminar is destined to become a first step towards a safer and secure capita market where investors are fully informed and aware regards the companies they invest in.
It is crucial to deal adequately with current and potential shareholders. Staying in touch with and providing accurate and timely information to investors is more important than ever, so it becomes imperative to keep your financial stakeholders informed. Effectively and efficiently getting your financial, institutional, or business - impacting information out to your investment community can often be the catalyst for success. Alternatively, neglecting to or ineffectively handling investor relations can be a quick road to failure.
A company can only survive if its investors are happy and satisfied with its progress. The investor relations department of a firm answers the queries of the investors and bridges gaps between them and the company.
Investor Relations (IR) is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation. It is the process of educating the seasoned investor on the ins and outs of a corporate business model, projected growth schedule, domestic industry, and the corporate position in the market place.
An effective IR role will enhance and strengthen a company's value, not only from accurate and timely communications with investors, but also from taking feedback and suggestions from investors constructively, sharing these ideas with the management team and implementing those that make business sense. Powerful investor relations are vital to portray a transparent snapshot of the current situation of the company to its stakeholders. It exposes a company to a wider audience which will facilitate maximum growth, solid trading volume, growing share price and many other positive stabilisers and enable globalisation.
Once again, I would like to laud SAFE for organising such events and urge the related financial market entities to join hands with SAFE in promoting and furthering this initiative in the best interest of our capital markets.

Copyright Business Recorder, 2011

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