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The Coca-Cola Company, world's largest beverage corporation, unveiled its distinctively decorated Coke Ramadan Caravans amid a delightful ceremony to commemorate the launch of its Ramadan campaign. Channelling the spirit of Ramadan, Coca-Cola will share happiness and spread joy to the disadvantaged of our society, all through this Holy month.
This is the second consecutive year that Coca-Cola is conducting its Ramadan campaign and is part of its philosophy to share happiness with all. The brightly-lit Coke caravan will commute through the streets of Lahore, Karachi and Gujranwala spreading cheers of joy and glad tidings throughout this revered month. The caravan of happiness is scheduled to visit several welfare organisations, in particular orphanages and social centres that work ardently for the uplift of the underprivileged.
Speaking on occasion, Rizwan U. Khan, General Manager Pakistan and Afghanistan, The Coca-Cola Export Corporation said, "The responsibility to include the less privileged in one's happiness and spread the message of Ramadan does not just lie with individuals, but it is also the obligation of corporations and private institutions to step up and contribute during this Holy month.

Copyright Business Recorder, 2011

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