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Local exporter community has urged upon the federal governments and Trade Development Authority of Pakistan (TDAP) that the visit of foreign investors and other trade delegations should be ensured to this export-oriented city and hub of cottage industries of the country.
Sialkot possesses a unique export culture as a result of which many foreign companies were entering into joint ventures with local firms reflecting the confidence of multi-nationals in the abilities of manufacturers. The scope of joint ventures was widening day by day due to the efforts of the business community of this export-oriented city. Despite possessing rich export culture and bright opportunities of joint ventures in different trade fields Sialkot was being totally ignored, the visit of foreign trade delegation and investors restricted to other cities of the country by the concerned authorities.
At present Sialkot is exporting Sports goods, Surgical Instruments, Badges, Musical Instruments, Soccer balls and Martial art Uniforms amounting to over 1 billion dollars annually and growing at steady pace. Sialkot is the only export-oriented city of Pakistan and known world widely for its export of high quality sporting goods, surgical instruments, leather goods, gloves, musical instruments etc.

Copyright Business Recorder, 2011

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