Chalo.pk, the latest venture by the entrepreneurs behind Rozee.pk, Pakistan's leading online jobs portal, has announced successful conclusion of its 'Premium Atta' deal of the day. Chalo.pk was recently launched by Monis Rahman, founder and CEO of Rozee.pk. The new site is a location-based social network that features local daily deals and listings for the most affordable things to do, places to eat, and brands to buy in cities throughout Pakistan.
The latest deal on offer at Chalo.pk was a highly acclaimed 'Premium Atta Deal' where an 82% discount was given on a bag of 20kg flour, selling at a reduced price of Rs 100. Chalo.pk offered a total of 40 bags and received over 900 requests for them. The newly-launched network successfully sold the entire stock of available bags within the first 40 minutes of going live. The 'Atta Deal' was made possible with the co-operation of the Ravi Flour Mills' Pak Atta, a widely respected symbol of quality flour across Pakistan.
During these times of economic difficulty and high inflation, Chalo.pk allows consumers to access the most affordable daily items for their homes and businesses. Chalo.pk accomplishes this by working with brands to come up with group deals, such as discounts on entertainment venues like amusement parks and cinemas, deals similar to the 'Atta Deal' featuring basic every day essentials like oil and mineral water, and consumer electronics, which will be up for grabs at the lowest possible prices.
This new concept allows end users to benefit from marketing campaigns by collecting and categorising discounts that they have not had access to before. "Chalo.pk levels the field for business owners by removing price as an obstacle for trying new products or services. At the same time, we successfully offer incredible deals to consumers who may be otherwise hesitant to make a purchase because of price constraints," says Monis Rahman, CEO of Lahore New Media Labs - Chalo.pk's parent company. He adds, "This synergy between users at different ends of the spectrum, and between supplier and purchaser, is what made Rozee.pk such a phenomenal success and we hope to duplicate it with Chalo.pk."-PR
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