As part of its CSR initiative, Air Blue has launched a two-week campaign to create awareness about diabetes. Commemorating the World Diabetes Day on 14th November in alliance with Eli Lilly, in the fight against diabetes. Eli Lilli is a multinational pharmaceutical company with leadership in diabetes care.
Airblue team distributed flyers to all domestic as well as international flights and also placed standees at its sales office counters across Pakistan, to create awareness. Pakistan, at this moment in time, has the world's 7th largest diabetic population in the world and there is a grave danger as per the statistics that this number is going to double to around 18 million people by 2015. Talking about its diabetes campaign, Airblue GM commercial Raheel Ahmed said, "As part of this year's ambitious agenda, we are putting all efforts to make an even better impact by reaching out to maximum audience.-PR
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