CEO claims Apple informed users before slowing down iPhones

After all the controversy regarding Apple’s battery issues, the company’s CEO Tim Cook has finally spoken up publicly asserting that Apple already informed the users regarding the battery, they just didn’t pay attention.

In an interview with ABC News, Cook claimed that Apple informed the users regarding the battery slowdowns via software update telling them that the motive was only to prevent unexpected shutdowns. Yet, Apple apologized for the controversy created and accepted that it could have explained in a better way.

“When we did put [the software update] out, we did say what it was, but I don’t think a lot of people were paying attention and maybe we should have been clearer, as well,” clarified Cook.

One more iPhone battery explodes at Apple store

Business Insider wrote that Apple released notes of the operating system update in early 2017, in which it clearly stated that it was making ‘improvements to reduce occurrences of unexpected shutdowns that a small number of users were experiencing with their iPhone’.

Moreover, Cook mentioned that Apple will release an update soon for its users through which they can see the health of their iPhone’s battery. It will be a better battery monitoring feature update that will let customers to control the power management feature. This will not only let users to monitor the battery performance, but also give them the option to disable the power management system, reported Tech Juice.

“We will tell somebody we’re slightly reducing, or we’re reducing your performance by some amount in order to not have an unexpected restart. If you don’t want it, you can turn it off,” Cook said.

Cook again apologized stressing that the company’s intentions were positive. He said Apple ‘deeply apologizes’ to their customers who thought they had other objectives saying that it didn’t have ‘some other kind of motivation’. The update is yet to roll out.