The 24th Annual Marketing Conference of Fauji Fertiliser Company Ltd was held on March 01-02, at a local hotel. Lieutenant General Malik Arif Hayat, HI(M) (Retd), the Chief Executive and Managing Director of the Company presided over the conference. The theme of the conference was "Excellence - The Key to Sustain Market Leadership".
It was attended by the entire marketing team and senior management of the company. Besides review of performance for the year 2011, challenges pertaining to future fertiliser market, competition and strategies to maintain the leadership position were also discussed.-PR
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