Thomas Cook on March 28 said its trading performance had steadied in recent weeks after a string of heavy losses for Europe's second biggest holiday company. "Trading across the group has been stable since we last reported (in February) and in line with expectations," Thomas Cook chief executive Sam Weihagen said in a statement.
"In the last few weeks we have seen an improvement in UK booking trends, helped by our recently launched advertising campaign and upgrades to our thomascook.com website," he added. Thomas Cook last month posted widening quarterly losses due to the weak global economy, restructuring charges, higher fuel costs and unrest in North Africa.
It also came close to collapse last November when dire trading forced it to request a vital credit line from banks.
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